There is no shortage of articles, books and videos about ‘How to Go Viral,” but what do you do when your little hobby turns into a an instant viral sensation? Sonia, from Tasmania, loved dolls as a kid and now, as an adult, discovered the pleasure of recycling old, discarded dolls and giving them a natural makeover. In that fertile soil of playful creativity and simple frugality, a seedling of a company grew. Tree Change Dolls had only 12 dolls, but a few clever photos and a healthy dose of shares resulted in a viral forest.

Sonia started out by de-glamourizing some used Bratz dolls (removed their makeup) and turned to her knitting genius mother to create some the simple custom fashions. This little kitchen table hobby soon turned into an internet maelstrom of cheers for this lone mum from down-under who accomplished what the big dollmakers like MGA Entertainment (makers of the hyper-sexualized Bratz dolls) seem to have missed. Girls love dolls that actually look like real people. Watch this well-done video that may just set the doll kingdom on its tiny plastic head. Best of luck to Sonia and her new company, Tree Change Dolls as she grows a business that makes a difference.

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