Austin-based TreeHouse, a home improvement retailer focused on eco-friendly construction materials, has selected Dallas as its first stop outside its hip hometown. Tuesday, it will announce plans to open a store in early 2017 in a new shopping center in North Dallas.

TreeHouse CEO and co-founder Jason Ballard believes he can sell the world on eco-friendly homes in the same way that Tesla is broadening the customer base for electric cars. As the first retailer that Tesla has authorized to sell the Powerwall, its battery for the house, TreeHouse is already a powerhouse of sustainable good. They are also one of the top-selling retailers of Nest smart-home products, Ballard said.

“We resist being a niche company,” Ballard said. “We’re not just for customers with dreadlocks and card-carrying members of environmental groups. We’re going to prove with the Dallas store that we’re not a store for special people, we’re a store for everyone.”

Single-store sales have increased 35 percent every year, he said, without disclosing annual sales. Inc. Magazine said last fall that the store was on track to do $10 million in 2015.

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By Steven Shepherd

*We're looking for content providers, videographers, TV hosts, writers, indie producers, media sales reps for video-based web network.* Steven: Extensive experience in publishing, branding, PR, marketing, copy-writing, web development and web-based and broadcast video production, photography and event production. Worked with nonprofit organizations of all sizes to develop web sites and mobile fund-raising campaigns. Varied client list includes: • Movie Studios • Auto Dealers nationwide • Environmental groups, ministries & churches. • NASCAR and Super Bowl champion to a NY Times #1 Bestseller • Professional golf to televised beauty pageants. • Consumer Advocacy to Campaign Fundraising Software Proficiencies: Adobe CC (Photoshop, Illustrator, Premiere Pro, After Effects), Web Development (Wordpress), SEO, E-mail platforms, Microsoft Office, Salesforce. 2011: Had such a great time developing the MobileCause.com site and helping the team grow to become the leading software for mobile fundraising, that we decided to branch out. Now we can offer mobile web sites and mobile fundraising for nearly any 501c-3 or even political candidates. 2009: New site and platform launched: MobileCause.com. Text Donations and Audience Response Systems via mobile and Twitter. Clients include: Charity Water, EarthDay DC, Causecast, National Breast Cancer Fdn, Ovarian Cancer Research Fdn, Union Rescue Mission, Virgin Mobile, Invisible Children, Big Brother Big Sisters, .... 2008: Launched new marketing and web consultancy, ZFARI in 2008. (www.zfari.com). The primary focus is to help businesses and non profit corporations succeed by strengthening and extending their brand to customers through the internet (web development and marketing) and new technologies. Most recent projects include concepting & developing mobile marketing strategies and new revenue production models for clients through MobileCause.com. 1st VP, Advertising Federation of Central Oregon (www.adfedco.org)

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