Benefits of Sugarcane Ethanol to Hit New TV Ads During Indy 500

Sugarcane ethanol is a clean, renewable fuel that reduces greenhouse gas emissions by over 60% compared to gasoline and can save money at the pump. These are just a couple of the points made by various race drivers that compete with ethanol in the IZOD IndyCar Series, in two 30-second television ads that debut on Sunday, May 30, during the telecast of the 2010 Indianapolis 500 race. The ads, produced for the Brazilian Sugarcane Industry Association (UNICA), feature sequences of short phrases with facts about sugarcane ethanol delivered by Indy drivers, including Ryan Hunter-Reay, Ana Beatriz, Takuma Sato, Davey Hamilton, E.J. Viso and the pole sitter for Sunday's race, Helio Castroneves, a three-time Indy 500 winner. Since last year, UNICA has provided 100 percent fuel-grade ethanol for the IndyCar Series. "For the first time ever, we are taking our message about sugarcane ethanol to national network television during one of the most prestigious sporting ev…
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