Catching Cunning Companies and Their Claims: Marketing Claims

So, this morning I am shopping through my kitchen cabinet on the hunt for cereal. I come across Vanilla Chex and think, “hm, that sounds good right now.” Brandished right on the front of the box are some company claims attempting to convince the consumer, me, their product is the healthier and tastier choice. “Natural flavors”. “Gluten free”. “No artificial colors”. Companies like to make “healthy” claims on their products to pull the consumer in. These claims sometimes sound intriguing, but be warned – it is fancy jargon the corporate world likes to play with. If you do not understand what the claims mean, you can easily be led astray. Let us look into this box of Chex and figure out what its claims mean for us.   Natural Flavors What do you first think of when “natural flavors” is written on your food product? I do not know about you, but I certainly think of the flavor in its simple and natural form. For example, in this vanilla Chex my first thought goes to a long and fr…
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