Green Business Opportunities For American Economy

Green goods market growth image via Big Green Opportunity Growth rates for green business products and services are rising faster than conventional goods in America’s economy, outpacing the overall economy through the depths of the recession, and creating opportunity for the 88% of US businesses classified as “microbusinesses” with five or fewer employees. These findings come from “The Big Green Opportunity,” a new survey of 1,300+ businesses conducted in 2012. Respondents said the greener a product, the more likely its sales increase, with 75% reporting an increase in green business from 2008-2011 at a 19% price premium compared to traditional goods. Consumer Demand Creates Green Business Opportunity The survey hints at a shift in consumer demand toward sustainability creating “green competition” among businesses, especially those with high environmental footprints. 79% of small businesses – particularly those in the food, personal goods, and construction markets – sa…
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