Being a huge fan of ready-to-eat meals all my life, I am always on the look out for new products to try. Just the other day, I was perusing the isles during my usual grocery shopping trip and came across a new ready-to-eat lunch box. Seeing that it was on sale, I was drawn to taking a look. After checking out the products within the gopicnic lunchbox, I was sold – and bought three flavors. Being familiar with the usual high amounts of sodium, fat, and sugars in other ready-to-eat meals, I was surprised to find a different quality (and taste) in the nutrition of these gopicnic products. Quite a pleasant surprise!
gopicnic brands gopicnic ready-to-eat meals is an innovative company based out of Chicago, IL. First founded in 2006 to provide airlines in the United States with easier food for customers, gopicnic has thrived over the years and is now available in retail stores across the nation (…Catching Cunning Companies and Their Claims: Marketing Claims
So, this morning I am shopping through my kitchen cabinet on the hunt for cereal. I come across Vanilla Chex and think, “hm, that sounds good right now.” Brandished right on the front of the box are some company claims attempting to convince the consumer, me, their product is the healthier and tastier choice. “Natural flavors”. “Gluten free”. “No artificial colors”. Companies like to make “healthy” claims on their products to pull the consumer in. These claims sometimes sound intriguing, but be warned – it is fancy jargon the corporate world likes to play with. If you do not understand what the claims mean, you can easily be led astray. Let us look into this box of Chex and figure out what its claims mean for us.
Natural Flavors
What do you first think of when “natural flavors” is written on your food product? I do not know about you, but I certainly think of the flavor in its simple and natural form. For example, in this vanilla Chex my first thought goes to a long and fr…
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