conservation Archives - Page 2 of 2

Eagle Cam: Take the Ride of your Life on the Back of an Eagle

New Video Today: The military-grade video camera weighs only 300 grams, but on this Imperial Eagle--soaring from the top of the world's tallest building in Dubai--it's a whopping 10 percent of his body weight. Equivalent to carrying two iPhone 6s--plus a charger. Today's spectacular event shows the well-trained eagle, named Darshan, soaring and diving on cue as he watches--and listens to--his handler thousands of feet down clapping commands. All the while, we ride along glimpsing stunning views of the world beneath his wings. Darshan broke a world record by flying from the top of the world's tallest building, the Burj Khalifa. The event was coordinated by conservation group Freedom Conservation, in order to raise awareness of the plight of the endangered bird of prey and share the importance of sustainable businesses and how we can build an environment that is safe for humans and animals alike. Eagle-cam footage courtesy of Freedom Conservation.

#flyburjkhali…

Waterless Wash: Levi Strauss’ Innovative Tactic Yields Much Success

By Amanda Crater Sometimes the best ideas sound the silliest at first, but companies who embrace creative solutions to complex problems often have the greatest success. In this interview with Paul Dillinger, VP of Product Design and Innovation for Levi Strauss & Co. (@LeviStraussCo), Nick Aster of Triple Pundit (@TriplePundit) discusses the innovative approach that Levi's has been known to take when incorporating sustainability into their business practices. Filmed at the SXSW Eco-Conference (SXSWeco.com) in Austin, Texas last month, Aster poses the question, "how can creativity be a part of sustainability?" Citing his experience working with complex problems involving numerous committees, Dillinger reveals that often the solution can be found in the "creative unknown." An example he refers to involves the issue of the wash of the company's jeans. The "water-less" rinse program involved a "counterintuitive inversion of the meaning of wash," which resulted in taking th…

Smart Paper: An NRDC Guide for Businesses

Rethinking the way your company buys and uses paper helps your business as well as the environment. Using less paper helps trim your bottom line through cost-cutting and efficiency, while a conservation, recycling and eco-friendly paper procurement program can generate positive publicity for your company, giving your customers and clients one more reason to spend their dollars with you. The materials in this guide will help your company launch a smart paper program. You'll find here: Why smart paper policies are good for business. Simple strategies for conserving, recycling and buying the right paper for your office. Real world examples of businesses that are changing the way they think about paper. A practical toolkit for launching a smart paper program. For a more comprehensive green business toolkit, visit the NRDC Greening Advisor.