Inspired by our local community, New Normal Apparel provides the people of Richmond with high end American made clothing. With a thriving community comes the aspiration to produce the highest quality eco-friendly American grown and sewn apparel.

Our custom designs are printed with water-based inks giving the design and the shirt itself a soft feel. Water based inks are Polymer and VOC (volatile organic compounds) free which allows them to bind into the fibers opposed to plastisol inks which lay on the surface of the fabric. It’s New Normal’s mission to stay environmentally aware while maintaining our commitment to the community. It is fundamental that we collaborate with local artists and businesses alike in hopes that our lifestyle brand becomes the “new normal”.

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