We exist because we believe we can make food better—by keeping things simple. Starting with breakfast, the most important yet most overlooked, meal of the day. In contrast to most frozen breakfast foods laden with preservatives and artificial flavors, we use only natural, minimally processed ingredients and make all our meals from scratch. Then we freeze them to lock in the freshness the natural way, so there’s no need for all that junk. Looking back it’s been a fun and successful journey. Delicious too.