Giovanni was the first full range salon inspired hair care brand in natural product stores and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand there was a pioneer. Arthur Guidotti, had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. He worked for a time with hairstylist icon Gene Shacove and was good friends with “the father of hair color,” Al Lapin.