The first loaves came out of the Firehook oven in December 1992.
Mediterranean is not the flavor of the month in our house: our baking grew from our family’s Eastern Mediterranean heritage. We had longed for a neighborhood bakery, like the village bakers in our hometown. Crackers were part of our taste memory, so we developed our own—crunchy, well-seasoned, unevenly beautiful—and sold them alongside our breads and pastries. Whole and healthy ingredients made for savory, addictive crackers— perfect for our customers’ Mediterranean inspired diet.