Gabi had created a basic protein bar recipe while on his own quest to make a snack both healthy and delicious, prompted by his frustration at the nutrition-taste tradeoff marring everything commercially available. The idea to add insects came when Greg, one of Gabi’s five college roommates, attended a conference at MIT on the breakdown of global systems that sparked a conversation about insects’ tremendous environmental benefits relative to other food sources. He intuitively understood that only by combining insects with something more familiar—protein bars, for example—could people here be convinced to eat them.
All because we believe that insect protein has an awesome role to play in the future of our food. Now we just have to convince everyone else.