Gary took his idea to the best baker he knew, his mom, and for the next few months the two experimented with ingredients and recipes?mixing, baking and tossing out bars that weren?t good enough. Finally, Gary settled on the right recipe?a better tasting bar made with nutritious, wholesome ingredients to sustain energy. He named his creation CLIF Bar in honor of his father, Clifford, the man who introduced him to wilderness adventures and encouraged him to follow his passions in life.

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