Articles on Green Businesses - Page 45 of 45

Green Branding: Saving the Planet One Cliché at a Time

Sustainability Must Go Mainstream Punk rock wouldn't be very punk if everyone listened to it. This isn't the case with the sustainability movement — which, as we argued in our first guest post on why green branding and marketing is important, isn't going to "sustain" anything unless everyone gets on board. Good-for-the-world businesses need to express sustainability as the vibrant, exciting, game-changing proposition it is if we are going to engage a critical mass of people and take sustainability firmly into the mainstream. We should put our heart and souls into what we do. And that means we need to differentiate ourselves. And you can't do that by using the same typeface as everyone else. You can't do it by basing your logo on a leaf or by putting a hand cupping a seedling on the cover of your annual report. You can't do it by being yet another green business to use a tag line that says "Saving the planet one [your product here] at a time." But there are plent…

Carbon Offsetting

What is Carbon Offsetting? "Carbon offsets allow purchasers to neutralize the carbon dioxide produced from their businesses and everyday activities - their 'carbon footprint' - by supporting a variety of emissions reduction initiatives." The Environmental Defense Fund How does Carbon Offsetting Work? Carbon offsetting is the act of mitigating (canceling out) greenhouse gas emissions. Individuals and businesses can purchase offsets to compensate for the greenhouse gas emissions from personal travel or production processes. Carbon offsets can be more efficient and immediate than other measures an individual can take to fight global warming, while reducing the same or more carbon dioxide emissions. How can I start reducing my carbon emissions? The first step towards carbon neutrality is reducing the carbon emissions produced, by using alternative energy, alternative transportation, reusing, recycling, and supporting local farms and businesses. Aft…

Entertainment and the Environment

By Lauren Selman of Reel Green Media One of the most influential players in the success of this new environmental movement is entertainment and media. From movies to plays, to magazines and webisodes, entertainment and media frame what is happening in the world in a creative way in order to make the message more available. Entertainers by nature are our society's storytellers and have the unique talent of raising social issues, showing the unseen and challenging us to think differently. Believe it or not, as the recession creeps at a petty pace, people are still going out to the movies and catching a play here or there. As the world gets harder to face, entertainment serves as a means for us to escape realty and look at our world a little differently. When it comes to the environment, entertainment serves as an integral vehicle of change and information. Think about it. When the message of global warming went to the silver screen with "An Inconvenient Truth,"…

Is Hydrogen Fuel the Answer?

Today, powering fuel cells with hydrogen can create more greenhouse gasses than powering directly from fossil fuels, because hydrogen is most often made using traditional gas- or coal-fired electricity. Today, renewable sources produce only 2% of the world’s electricity. Consider the math for a PEM based fuel cell car: Burning coal to generate one megawatt-hour of electricity produces about 2100 pounds of carbon dioxide. Using that electricity to make hydrogen would yield enough fuel for a fuel-cell [PEM] car to travel about 1,000 miles. But driving those 1,000 miles in a gasoline-powered car that gets 40 miles per gallon would produce just 485 pounds of carbon dioxide. From “Hell and Hydrogen”, David Talbot, Technology Review, March/April 2007

Of course, most cars today do not get 40 mpg, either…The point is, fuel-flexible SOFCs using traditional fuels like natural gas make less CO2 than hydrogen-burning PEMs (PEMs cannot operate easily from hydr…