Sustainability non-profit GreenBlue’s Advisory Services Group has begun employing a strategic process to help companies walk through a ten-step course of action that strategically links sustainability with innovation.

The sustainability-focused adaptation of the value innovation methodology starts by helping companies identify their most important sustainability customer group. It continues with a series of contextual interviews with a representative sampling of the group and leads to an iterative plotting and validation of “as-is” and “to-be” value curves. These value curves serve as a roadmap to sustainability strategies and solutions.

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