Crude Awakening: Viral Video Uses Bad Word for Good Cause, Drops F-Bomb on Gulf Oil Spill

A controversial viral video featuring an F-word-filled tirade against the Gulf oil spill from the mouths of 4-year-olds to grandmothers is raising both eyebrows and funds this week as it gains momentum in a bold campaign to raise money for Gulf wildlife rescue and environmental charities. The no-holds-barred video features a cross section of people wearing a black T-shirt that reads “UNF--K THE GULF” and unleashing on BP, the federal government and the whole mess in a way that millions of people wish our leaders would. Sick of yelling at the TV in frustration over the Gulf spill, environmental activists Luke Montgomery and Nate Guidas produced the video as a way to channel their “f--king righteous anger with all that is going on and not going on in the Gulf into something positive.” They put out a casting call on Craigslist for people upset over the oil spill, cast the best in the video, and created the website www.UnF--kTheGulf.com. “It’s both therapeutic and funny to…
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Sustainability Pays: IBM Saves Money by Conserving Energy

From Environmental Leader IBM CR Report: Energy Conservation Cuts Energy Costs by $26.8M IBM’s energy conservation program saved the company $26.8 million and prevented more than 142,000 metric tons of CO2 emissions in 2009, according to the company’s 2009 Corporate Responsibility Report. IBM’s report provides an overview of four key areas: energy conservation and climate protection, process stewardship, product stewardship and supply chain management. Here are the highlights. In 2009, IBM’s energy conservation initiatives delivered savings equal to 5.4 percent of its total energy use, which exceeded the corporate goal of 3.5 percent. These projects saved more than 246,000 megawatt-hours (MWh) of electricity and more than 410,000 million BTUs of fuel oil, cutting nearly $27 million in energy costs. IBM has saved 5.1 billion kWh of electricity, which also prevented 3.4 million metric tons of CO2 emissions between 1990 and 2009. As part of its effort, IBM is le…
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ENGEX Conference in San Diego

Why Attend EngEx? Access to over $500+ Billion! SAN DIEGO will be the place to be this summer for an estimated 10,000 of the nation's top professionals in the energy, water, transportation and environmental industries. EngEx 2010, taking place at the San Diego Convention Center from July 29 - 31, will make America's Finest City home to some of the top technologists, researchers, policy makers, governmental agencies and investors all looking to collaborate together under one roof. "We are looking forward to having a great conference that really creates some strong business and innovation opportunities for our nation's future," said Kris Ellis, VP of Operations, with EngEx 2010. "The plan is to evolve some big ideas into action from this conference." 9 Government agencies hosting workshops to help businesses grow: * How to get government contracts? $500 Billion Given Annually! * How to get access to government grants? $2.2 Billion Given Annually! * BLM: How…
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Public and Private Roles in Sustainability

By Eric McNulty I had the pleasure of introducing Rep. Edward Markey for his opening keynote at the recent Executive Council Sustainable Cities leadership forum. Markey has been at the forefront of the Congressional response to the Deepwater Horizon oil spill in the Gulf of Mexico, is the co-author of the Waxman-Markey climate change bill, and author of the bill that increased auto mileage standards for the first time in three decades. The League of Conservation Voters calls him the environment’s best advocate in Congress. Markey gave a fiery address about the need for the U.S. to become the leader in alternative energy. What I found interesting was his view that regulation can be a catalyst to those efforts. While many business leaders think that regulation in anathema to innovation, Markey disagrees. He pointed to his prior work on the Telecommunications Committee that shifted a segment of the broadcast spectrum into commercial use for cellular and other wireless com…
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With Congress at Home for Recess, Americans Demand Clean Energy Now!

As oil continues to gush into the Gulf and our country spends more than a billion dollars a day on foreign oil, groups of Americans across the country are showing their support for clean energy through "American Clean Energy Now" events. Beginning this week, as Congress adjourns for Memorial Day recess, Repower America, a project of the Alliance for Climate Protection, is holding dozens of events across the nation showing urgent support for climate and clean energy policies from diverse communities including veterans, business, labor and faith leaders. "The massive oil spill off our coast has devastated whole industries, ruined the entire Gulf way of life, and proven that our dependence on dirty sources of energy is more dangerous than we ever imagined," said Dave Boundy, Repower America campaign manager. "Meanwhile we are still spending over a billion dollars a day on foreign oil." President Obama has made it clear that, in the wake of the worst oil sp…
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Benefits of Sugarcane Ethanol to Hit New TV Ads During Indy 500

Sugarcane ethanol is a clean, renewable fuel that reduces greenhouse gas emissions by over 60% compared to gasoline and can save money at the pump. These are just a couple of the points made by various race drivers that compete with ethanol in the IZOD IndyCar Series, in two 30-second television ads that debut on Sunday, May 30, during the telecast of the 2010 Indianapolis 500 race. The ads, produced for the Brazilian Sugarcane Industry Association (UNICA), feature sequences of short phrases with facts about sugarcane ethanol delivered by Indy drivers, including Ryan Hunter-Reay, Ana Beatriz, Takuma Sato, Davey Hamilton, E.J. Viso and the pole sitter for Sunday's race, Helio Castroneves, a three-time Indy 500 winner. Since last year, UNICA has provided 100 percent fuel-grade ethanol for the IndyCar Series. "For the first time ever, we are taking our message about sugarcane ethanol to national network television during one of the most prestigious sporting ev…
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