You don’t have to remember 1994 to find this “Newfangled” Superbowl spot fun. Thanks to @BMW, internet history plays a key role in their latest ad campaign for the all-electric i3.

In a classic flashback to 1994, Bryant Gumbel and Katie Couric banter on the set of The Today Show in unabashed confusion about this curious new thing called “the Internet” and the use of that funny looking symbol with an A in a circle. At? Around? About? What is this digital world coming to?

Kudos to BMW for bringing the relevance of Alternative Energy into the real world of Today.


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