It all started as a start-up—a happy collision of minds on a mission to create the next generation of plant-based nutrition. Healthy Skoop is the brainchild of Dr. James Rouse (a trained naturopathic physician) and Greg Stroh (the guy behind the deliciousness that is IZZE natural soda). Together, they built a company committed to providing powerful, plant-based powdered nutrition accessible to every everyday superhero.