51FIFTY was borne out of one man?s desire to chase his dream. It didn?t matter how many people told him how dangerous it was and that he shouldn?t take the risk. In fact, that only served to strengthen his resolve. He embraced this new identity and created the 51FIFTY logo which, to this day, stands to represent a person who never quits, meets all challenges head on, doesn?t feel fear, pushes the limit and is crazy enough to chase his or her dream.