You don’t have to remember 1994 to find this “Newfangled” Superbowl spot fun. Thanks to @BMW, internet history plays a key role in their latest ad campaign for the all-electric i3.
In a classic flashback to 1994, Bryant Gumbel and Katie Couric banter on the set of The Today Show in unabashed confusion about this curious new thing called “the Internet” and the use of that funny looking symbol with an A in a circle. At? Around? About? What is this digital world coming to?
Kudos to BMW for bringing the relevance of Alternative Energy into the real world of Today.
January 26, 2015 | Steve
November 18, 2014-
The IKEA Group announced today that it had purchased it’s second wind farm in the United States from Apex Clean Energy: a 165-megawatt wind farm in Cameron County, Texas.
This represents the single largest renewable energy investment made by the IKEA Group globally to date. The wind farm will contribute significantly to the IKEA Group 2020 goal of producing as much renewable energy as the total energy the company consumes globally. The Cameron Wind farm is expected to be fully operational in late 2015.
Earlier this year IKEA Group announced its first U.S. wind farm purchase located in Hoopeston, Illinois. The Cameron Wind farm will be more than one-and-a-half times the size of the Hoopeston project.
IKEA Group has now committed to own and operate 279 wind turbines in nine countries, and will invest a total of $1.9 billion in wind and solar power up to the end of 2015. IKEA has also taken steps to further the development of a low-carbon economy by supporting key initiatives including the People’s Climate March, UN Climate Summit, RE100, and the Climate Declaration.
“Apex is excited to partner with IKEA once again to bring clean, renewable energy from wind to market in the U.S.,” added Apex President, Mark Goodwin. “Both companies understand that this abundant resource is great for the planet, great for our business and great for our shared future.”
November 23, 2014 | Steve
New York City was first with it’s No-Idling laws, but the UK, it seems, won’t settle for #2.
Unless of course it’s the #2 (Human waste) that just happens to be fueling the first-of-its-kind city bus. The 40-seater Bio-Bus runs on fuel generated from treated sewage and food waste and helps improve urban air quality as it produces fewer emissions than traditional diesel engines. The bus can travel up to 200 miles on a full tank of gas generated at Bristol sewage treatment works – a plant run by GENeco, a subsidiary of Wessex Water. Up to 10,000 passengers are expected to travel on the Bio-Bus each month.
It’s not petrol, bio-diesel or natural gas. It’s Biomethane, and can even be used to power up to 8,500 homes, and although the bus’s graphics seem to imply it’s a moving shitter, the fuel is actually a product of Bristol sewage treatment, which treats around 75 million cubic meters of sewage waste and 35,000 tons of food waste through a process known as anaerobic digestion. The waste is collected from households, supermarkets and food manufacturers every year.
“GENeco Bio-Bus is an excellent demonstration of biomethane’s unique benefits; decarbonizing areas other renewables can’t reach,” says Charlotte Morton, chief executive of the Anaerobic Digestion & Bioresources Association (@adbioresources). “A home-generated green gas, biomethane is capable of replacing around 10% of the UKs domestic gas needs and is currently the only renewable fuel available for HGVs.
Although the Bio-Bus is new, in 2010, GENeco powered a car on biomethane produced during the sewage treatment process. The Bio-Bug was used in various trials to see how viable it was to power a vehicle on sewage gas.
November 22, 2014 | Steve
By Amanda Crater – Just as George Washington once swung an ax into his own father’s beloved cherry tree, the United States federal government just drove a drill into the heart of its national park system by approving a federal management plan that will allow fracking to occur in parts of the George Washington National Forest – the nation’s largest national forest on the East Coast. The controversial practice is vehemently opposed by both environmentalists and Virginia’s governor Terry McAuliffe, but fracking will be allowed thanks to the new plan passed Tuesday November 14, 2014 over their objections.
It seems fitting that this symbolic move applies to a national park named after a president whose legacy includes taking an ax to his own garden in a masochist act of self sabotage – good fracking job America on this one too. Just as elementary school text books commend dear George for fessing up to his father, politicians and lobbyists are applauding themselves for coming up with a compromise that allows the country to continue a destructive practice for which future generations will be forced to pay the price.
The federal management plan reverses an outright ban on hydraulic fracturing that the U.S. Forest Service had proposed in 2011 for the 1.1 million-acre forest, reported the Washington Post (see “Fracking to be Permitted in GW National Forest“).
“We think we’ve ended up in a much better place, which is we are allowing oil and gas drilling,” said Robert Bonnie, the undersecretary for national resources and environment at the U.S. Department of Agriculture, which oversees the Forest Service.
“From a policy perspective, the Forest Service allows fracking on forest lands throughout the country. We didn’t want to make a policy decision or change policy related to fracking,” Bonnie told The Associated Press in a telephone interview.
Keep on destroying that Garden of Eden with your unsustainable, violent acts on the earth, America, frack on!
November 18, 2014 | Amanda Crater
Shame on GW
Google has been a carbon neutral company for seven years, and every year around this time they calculate and publish their carbon footprint so they can make sure to offset it completely. Today Google updated the Google Green website with their 2013 carbon footprint so we can see it for ourselves. They also made another announcement relevant to green businesses, communities and our environment. In ironic contradiction to the old song, “They paved paradise and put up a parking lot,” the search giant announced that it will put a 82MW solar power plant on top of an old oil and gas field in Kern County, Calif.
“There’s something a little poetic about creating a renewable resource on land that once creaked with oil wells,” said Google. “Over the years, this particular site in California has gone from 30 oil wells to five as it was exhausted of profitable fossil fuel reserves. The land sat for some time and today we’re ready to spiff things up.”
The new deal with SunEdison will generate enough energy to power 10,000 homes. It may not be a paradise, but does mark the 5th major green investment in the Golden State. This raises the number of renewable energy investments made by Google to 17 since 2010. Total Google Green Business bucks amount to more than $1.5 billion. “We’re continually looking for newer, bigger and better projects that help us create a clean energy future,” the company said. “The more than $1.5bn we’ve brought to these projects to date not only helps provide renewable energy to the grid and to the public, but as they perform, they allow us to invest in more renewable energy projects. This cycle makes financial sense for Google and our partners while supporting construction jobs in local communities and clean energy for the planet we share.”
“Talking about sustainability is a popular marketing tool, but Google has made renewable energy and environmental protection part of both its corporate identity and its operations in a way that is unique in corporate America.“ – Associated Press
September 10, 2014 | Steve Shepherd