Business Archives - Page 2 of 7

Green Eggs and…Bacon. Kevin Bacon that is

Nothing quite like eggs in the morning for breakfast. Except maybe eggs with a side of...Kevin Bacon. This new video posted today by the American Egg Board already has over 30,000 views. According to Adweek, this campaign was created to promote the consumption of eggs in America. “Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” said Kevin Burkum, the American Egg Board’s senior vice president of marketing. “And there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.” Okay, we admit there is not much "Green" about this campaign, so enjoy the video and ride your bike to a nearby farmer and have a nice breakfast of local eggs and faux bacon.

Yoga Instructor to Trucking CEO; Caitlin Welby’s Journey to the Driver’s Seat at RFX

How did an art school grad, yoga instructor, who was so against car culture that she didn’t get her drivers license until she was 28 end up the CEO of a trucking company? We didn’t believe it either. 32 year-old Caitlin Welby may not be the youngest CEO, but this drifter’s “road less traveled” recently landed her squarely in the driver’s seat of a sixty year old trucking company founded by her grandfather. RFX (which stands for Refrigerated Food Express) was founded in 1952 by Welby’s grandfather, Thomas E. Welby, Sr. and then run by her grandmother and her father until his death in 2000. The self-described punk rock artist was repulsed by the dirty business of trucking and preferred to wander the planet than to step foot near her father’s business—which she felt was destroying the planet. After spending her twenties traveling as a countercultural, eco-conscious bohemian, Welby gravitated toward leadership training and found a somewhat unsettling affinity toward …

The World’s First Beehive-On-Tap System

Two beekeepers in Australia, Cedar Anderson and Stuart Anderson, have invented a new sort of hive that could revolutionize Beekeeping traditional methods. They have invented the FLOWHive, a special hive that can put your honey "on tap" directly from your hive box. It's main benefit being that it can pour honey out of the combs without upsetting the bees. The FLOWhive contains special inserts that will fit into normal hives or, if you get the whole FLOWhive system, you will have their special wooden outer box complete with windows and access points that will ensure you know exactly when to harvest the honey and have a full supply as soon as it is ready to go. There are a lot of skeptics in their beekeeping community who say it is unlikely to work without a lot of mess and cleanup needed. Some comment in the beekeeping forums that they would rather wait and see before jumping to buy this sort of invention. The key to the system is a special imitation of the traditional…

What’s All the Biz Buzz about the Dolls with No Makeup?

There is no shortage of articles, books and videos about 'How to Go Viral," but what do you do when your little hobby turns into a an instant viral sensation? Sonia, from Tasmania, loved dolls as a kid and now, as an adult, discovered the pleasure of recycling old, discarded dolls and giving them a natural makeover. In that fertile soil of playful creativity and simple frugality, a seedling of a company grew. Tree Change Dolls had only 12 dolls, but a few clever photos and a healthy dose of shares resulted in a viral forest. Sonia started out by de-glamourizing some used Bratz dolls (removed their makeup) and turned to her knitting genius mother to create some the simple custom fashions. This little kitchen table hobby soon turned into an internet maelstrom of cheers for this lone mum from down-under who accomplished what the big dollmakers like MGA Entertainment (makers of the hyper-sexualized Bratz dolls) seem to have missed. Girls love dolls that actually look like real p…

It’s Not Just About Money Anymore – Top 100 Sustainable Companies List

Corporate Knights Top 100 Sustainable Companies List Corporate Knights is a business advisory company based in Toronto Ontario Canada. Since 2005 they have published a top 100 global sustainable company ranking list which has grown more popular over the years. Last month the new list (for which the judging starts each October 1st) was published. The USA took the top two spots and a total of twenty USA companies made the top 100 list. Twelve Canadian companies made the list with Tim Horton’s being the highest ranked at slot 11. USA Companies in the Top 100

Rank / Company Name / Industry

1 Biogen Idec - Biotechnology

2 Allergan - Pharmaceuticals

18 Johnson & Johnson - Pharmaceuticals

26 Coca-Cola Enterprises - Beverages

38 Sigma-Aldrich - Chemicals

Move Over George Jetson – it’s the Apple iCar!

Since Valentine’s Day online news has been exploding around the rumor of an Apple iCar in the works. The first breaking of the story came from the Wall Street Journal with the inspiring headline “Apple Gears Up to Challenge Tesla in Electric Cars”. The article goes on to cite several interesting tidbits surrounding a secret R&D project called “Titan” lead by respected Apple VP Steve Zadesky, such as: Steve has recently traveled to Austria to meet with car manufacturers Steve has been given permission by Apple CEO, Tim Cook, to build a 1000 person team to work on his car project. Sources say that he has been recruiting people internally from different departments within Apple as well as poaching talent from the likes of Tesla that have automotive expertise. An unsolicited email sent from an “Apple Employee” to Business Insider about Vehicle Development stated “"Apple's latest project is too exciting to pass up," ….."I think it will change the landscape and give …