Whole Foods Former Co-CEO Invests Big in Oversupplied Food Startup

Colorado Springs startup FoodMaven is getting a boost - financially and otherwise - from a big name in the food industry. Walter Robb, former co-CEO of Whole Foods Market, has joined the board of directors of FoodMaven, a business based on "oversupplied" food. Robb is also investing in the company; Patrick Bultema, FoodMaven CEO and co-founder, declined to detail the size of that investment but called it "significant" and "sizeable." Robb's connections and credibility in the industry, meanwhile, are extremely valuable to FoodMaven, Bultema said. "Obviously, there's some degree of validation to what we are doing to have someone of his stature joining. He has great insights that he brings to us in terms of the food system." Robb stepped down as co-CEO of Whole Foods at the end of last year in a management shift that left co-founder John Mackey as sole chief executive. Once news of the change broke, Robb was presented with a wealth of opportunities, Bultema said. "We we…
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